What is the BIGGEST MARKETING SIN?
That’s right, it’s got nothing to do with keeping up with the latest social media network of the week,
or how big your budget is.
Look at it this way.
Your first goal of any marketing you do is to get your prospects attention, right?
If your marketing is boring, it won’t do that. That’s why so many Fortune 500 companies
spend so much money trying to have clever Super Bowl ads. That’s a whole ‘nother marketing
sin that we will cover another day.
Consumers see an average of 3,000 plus marketing messages a day. They are bombarded, and
so in order not to go insane from it all, they block most of them out. Signs on buildings on the way to work, radio commercials (Satellite radio), tv commercials (TIVO and DVR), Magazine and Newspaper ADs, online ads, emails selling us men Viagara, the list goes on and on.
How do you cut through the clutter?
You have to stand out! If you look and sound like everyone else, you will be ignored.
Think about it.
If there are only 100 providers of what you do in your town, how many of them can be the best?
By definition, only one can be the best. But if they all are screaming that they are each the best choice,
how can the consumer know who really is? They probably can’t tell the difference.
If everyone says they give good customer service, and really – a lot of businesses don’t,
and you really do, how would they know to believe you and not the other guy?
You can’t be boring. You can’t say what everyone else says, and be believed. You can’t look like everyone else either.
So if being boring is the ultimate marketing sin, what’s the SAVIOR?
Put your PERSONALITY In your Marketing!!!
Let them see your face. Share your lives with them. It will bond them to you, and help you stand out.
That’s why the last column I wrote was about my five year old son’s obsession with the
Skylander’s video game. All you other parents who have kids out there playing it will instantly relate.
That’s what you want. Them to relate to you.
I guarantee you it will help you stand out. I’m pretty sure I’m the only nationally
recognized Marketing Expert out there who’s writing about marketing lessons learned
from Skylanders. You can do the same in your niche, what’s your Skylanders?
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